The magazine Cover

The Poster Project

The pencil sketch 

The Final design

Scale Logo

My Logo Design

Here is the logo that I design for my brand.

Sketch

The Black & White

Color

LOGO Comparison

1. What are the major differences in these 2 version?

The major differences is that one of them is a sketch of what the other, the finished product would possibility would be. The sketch was done in pencil while the final was graphically designed in a computer.

2. What design issue caused a change in final artwork?

The design issue that caused a change in the final artwork would be where they put the words. And make something darker or lighter so it will stands out un contrasted.

Ocean Blue

I created a hand drawing ideas for my Ocean Blue logo designed for my brand name.

15 logo Design Project

Artwork by Chatuphon Dathong 2013

Job Research

Agents, Real Estate

Job Decription:

Real estate agents sell properties for their clients. They usually specialize in 

selling residential or commercial properties. People wanting to sell properties sign 

contracts that aloow their real estate agents, as their personal representatives, to 

locate buyers to purchaes thier properties.

Job Activities:

They find cliebnts through advertising and personal cpntacts. real estate agents consult with properties so that they can provide prospective buyers with accurate 

descriptions of them. 

Education Path:

Helpful High School Courses:

Should take: Advertising and Promotion, Business and Personal Fianace,

Business and Personal Law, Economica, and/or Entrepreneurship 

School-to-Career Programs:

Professional Sales Cooperative Education

Major & Degree:

Real Estae

Career path:

Real estate agencies require their employees to be licensed real estate sales persons in most states. To obtain this license, individuals must complete specified courses and satisfactorily complete both state and national examinations.

Agencies advertise in newspapers and contact their state employment service. Some contact technical colleges and private business schools for qualified graduates of real estate programs.

As they gain experience and establish their reputations, real estate agents gain more clients and, therefore, earn more in commissions. In large agencies, some 

become agency managers. Others establish their own real estate agencies.

Salary:

National salary range: $20,800 to $96,410

Notes that your salary can be affected by:

the size of the business

the individual employee’s experience

the range includes comissions

Managers, Business and Industry(Middle Managers)

Jod Description:

Managers in business and industry are the ink between the first-line supervisors who direct workers and the future of the organization. They meet with company 

executives to find ways to save money and increase profits. They then plan strategies to accomplish these goals.

Job Activities:

Managers meet with first-line supervisors to discuss new strategies. They may explain changes to increase productivity, discuss the problems that are made, and 

determine the number of workers needed. They also help supervisors organize work so that it can be done more efficiently.

Education Path:  

Helpful High School Courses:

Business and Personal Finance, Business and Personal Law, Economics,  Foreign Languages (minimum of two years), and Statistics and Probability.

School-To-Career Programs:

Business & Information Technology Cooperative Education

Majors & Degrees Accounting and Related Services:

Accounting

Economics/International Business/Finance and Financial Management 

Services:

International Business, Trade, and Finance

Career Pathway:

Many companies hire individuals who have a bachelor’s degree in an area 

directly related to the business and provide on-the-job training. Some employers prefer to hire individuals who have a master’s degree in business administration.

Some employers want managers who know their company’s policies and 

procedures. They promote workers from within the company and do not always require that these people have a bachelor’s degree. These managers complete in house 

training programs. 

Salary:

National salary range: $45,780 to more than $166,400 

Notes,Your salary range can be affect by :

The location of the industry or business

Your education, experiences, and job responsibilities.

Wedding Planner

Job Description:

Wedding planners assist in the organization and presentation of their clients’ weddings. Wedding planners offer services ranging from providing proper etiquette for wedding announcement to handling all the details of the wedding including the 

invitations, parties, wedding party gifts, and the wedding location, ceremony, reception, flowers, bridal fashions, and photography.

Job Activities:

At their initial meeting, wedding planners listen as the couple as they articulate their wedding expectations. Wedding planners explain the services they can provide and the fees for different levels of service. Wedding planners write detailed contracts so that the couple knows exactly what services will be provided and the fees for 

these services. Couples finance their weddings in a variety of ways. Whether couples finance their own weddings or have financial assistance from their families, the total 

expenditures for the wedding must be determined. Once this is established each 

element of the wedding such as cake, flowers, bridal party gifts, wedding fashions, the reception, food, and entertainment can be assigned a percentage of the total. This 

budget is the framework for identifying the vendors the wedding planner will contact.

Education Path:

Helpful High School Course:

Communication Technologies, Computer Applications, Computer 

Applications, Advanced, Desktop Publishing, and Graphic Arts and  Printing.

School-to-Career Program:

Marketing Cooperative Education

Majors & Degrees:

Entrepreneurial and Small Business Operation

Career Pathway:

There are no formal educational/training requirements for entry into this occupation. Some individuals purchase how-to books or join associations that offer wedding planners professional development programs and certifications. Some become wedding planners after graduating from postsecondary entrepreneurial business programs.

Wedding planners advance by planning more weddings and/or larger weddings. As they receive more excellent recommendations from past clients and industry-related vendors they are able to increase their fees and hire assistants who oversee parts of the wedding such as the wedding party or reception under the direct supervision of the wedding planner.

Salary:

National salary range: $27,550 to $75,160

Package design

Here is my Cake slice package design
   I choose to design a package for a slice of cake because of my sweet tooth and why not. Cake is everywhere and is uausally sale as a whole cake. Although there are slice being sold but no way of telling how many calories or trans fat are in it. This way even if you are watching what you eat, you could still enjoy a little sweet when you know how much you're putting it in your body.  

Helvetica : The Movie

Where does Helvetica originate from? What country?

•      Helvetica originate from Munchenstein, Switzerland

What does the original name mean? What is it's translation in English?

•      The original name mean the Switztypeface

What year was Helvetica created?

•       It was created in 1957

What is the design style that Helvetica brought to popularity worldwide?

•       The Helvetica projects a clean and clear feeling. It;s the typeface of socialism. It's free to use everywhere and to anyone. 

List the names of differences design style 

• Akzidenz-Grotesk
• Folio
• Meta typeface
• Abria 
• Simple typeface 

Some insight about design that I have taken away from the film

•      That people is affected by the typeface as actors is affect by their role in a film.

     

Rick Poynor

     A British writer on design, graphic design, typography, and visual culture. after founding Eye magazine, he focused increasingly on visual communication.

Massimo Vignelli

     Work in variety of areas ranging from package design to house ware design to showroom design which he co-founded with his wife.

Michael Bierut

     He is a graphic designer, design critic and educator.

 

Erik Spiekermann

     He's a Germen typography and designer. He's a professor at the University of the Arts Bremen.

Hand lettering

Final work:

Artwork by Chatuphon Darthong

Sketches of the lettering:

Digital Illustration Project: 1,2 and 3 Point Perspective

Artwork by Cahtuphon Darhong 2013

Artwork by Chatuphon Darthong 2013

Artwork by Chatuphon Darhong 2013

1,2, and 3 perspective box

Digital Principal Design Notes

Design :The Principles and elements

People ignore design that ignores people.

--Frank Chimero

What is design?

• Design elements are the basic units of a visual image
• The principles of design govern the relationships of the element used and organize the composition as a whole

Design Element

• Space
• Line
• Color
• Shape
• Texture
• Value

Space:

• can exist in two dimensions
• can exist in three dimensions
• can refer to a positive space( a shape, such as a chair)
• can refer to a negative space( the absence of a chair)
• can refer to foreground, mid, or background of an image.

Line: Refers to a continuous movement of a point along a surface, such as a pencil or brush. Can be vary length, direction, thickness.

Color:

• can be used to draw your eyes to certain image
• draw out your emotion
• etc.

Shape:

• can be organic( soft, random, curved)
• shape are what give objects their definition
• can be geometric (angular, sharp, complex)

Texture:

• perceived surface quality
• two type: tactile, implied

Volume

• refer to light and dark areas
• refer to tone or shading
• it give form and depth.

Design Principles

• Unity
• Variety
• Repetition
• Harmony
• Contrast
• Proximity
• Functionality

Unity: refers to a sense that everything in a piece of belongs.

Variety: The use of dissimilar elements. Different in shape, texture, color, etc.

Repetition:

• refers to recurrence of elements within a piece
• color, lines, shapes, and other can be echoed
• can be random or organized or rhythm or pattern

Proportion: Invade a lot. Relationship between objects.

Harmony:

• balance of unity and variety
• In color, use complementary or analogous
• In design is reflected in consistency in style

Contrast: the occurrence of different elements

Proximity: the physical placement of the object or elements.

Functionality: design is created for a purpose. Good design must be aesthetically pleasing as well as informative.

Here is my digital drawing exercise

Artwork by Chatuphon Dathong 2013

Type Face Portrait

Here is my typeface artwork. I choose the hamster because she remains me of my hammy, my hamster that disappeared about a month ago.

Artwork by Chatuphon Darthong 2013

Sugar Skull Project

Here is my sugar skull artwork

Color Theory

Color Theory

What are the 3 primary Colors?                          

    It's Red, Blue, and Yellow

Secondary color are created by mixing the primary colors together. A secondary color wheel can expand to territory and beyond.

A tertiary color is either mixed one primary color with one secondary or two secondary color, in a given color space as RGB(light generated model) or RGY(pigment generated model).

RGB

RGY

What is the different between additive and subtractive color? How does one color affect another?

               Additive and subtractive color mode use two different bases to create color. Additive color uses RGB and adds them together to create all other colors. Subtractive is basic for paint, dye, and ink colors. the color display on the surface depends on which colors are reflected by its and therefore made visible.

How can color affect our perception?

• Color increases brand recognition by up to 80%
• Color affect our appetite
• Color affect the mind

Greyscale image

Monotone

Complimentary