Package design

Here is my Cake slice package design
   I choose to design a package for a slice of cake because of my sweet tooth and why not. Cake is everywhere and is uausally sale as a whole cake. Although there are slice being sold but no way of telling how many calories or trans fat are in it. This way even if you are watching what you eat, you could still enjoy a little sweet when you know how much you're putting it in your body.  

Helvetica : The Movie

Where does Helvetica originate from? What country?

•      Helvetica originate from Munchenstein, Switzerland

What does the original name mean? What is it's translation in English?

•      The original name mean the Switztypeface

What year was Helvetica created?

•       It was created in 1957

What is the design style that Helvetica brought to popularity worldwide?

•       The Helvetica projects a clean and clear feeling. It;s the typeface of socialism. It's free to use everywhere and to anyone. 

List the names of differences design style 

• Akzidenz-Grotesk
• Folio
• Meta typeface
• Abria 
• Simple typeface 

Some insight about design that I have taken away from the film

•      That people is affected by the typeface as actors is affect by their role in a film.

     

Rick Poynor

     A British writer on design, graphic design, typography, and visual culture. after founding Eye magazine, he focused increasingly on visual communication.

Massimo Vignelli

     Work in variety of areas ranging from package design to house ware design to showroom design which he co-founded with his wife.

Michael Bierut

     He is a graphic designer, design critic and educator.

 

Erik Spiekermann

     He's a Germen typography and designer. He's a professor at the University of the Arts Bremen.

Hand lettering

Final work:

Artwork by Chatuphon Darthong

Sketches of the lettering:

Digital Illustration Project: 1,2 and 3 Point Perspective

Artwork by Cahtuphon Darhong 2013

Artwork by Chatuphon Darthong 2013

Artwork by Chatuphon Darhong 2013

1,2, and 3 perspective box

Digital Principal Design Notes

Design :The Principles and elements

People ignore design that ignores people.

--Frank Chimero

What is design?

• Design elements are the basic units of a visual image
• The principles of design govern the relationships of the element used and organize the composition as a whole

Design Element

• Space
• Line
• Color
• Shape
• Texture
• Value

Space:

• can exist in two dimensions
• can exist in three dimensions
• can refer to a positive space( a shape, such as a chair)
• can refer to a negative space( the absence of a chair)
• can refer to foreground, mid, or background of an image.

Line: Refers to a continuous movement of a point along a surface, such as a pencil or brush. Can be vary length, direction, thickness.

Color:

• can be used to draw your eyes to certain image
• draw out your emotion
• etc.

Shape:

• can be organic( soft, random, curved)
• shape are what give objects their definition
• can be geometric (angular, sharp, complex)

Texture:

• perceived surface quality
• two type: tactile, implied

Volume

• refer to light and dark areas
• refer to tone or shading
• it give form and depth.

Design Principles

• Unity
• Variety
• Repetition
• Harmony
• Contrast
• Proximity
• Functionality

Unity: refers to a sense that everything in a piece of belongs.

Variety: The use of dissimilar elements. Different in shape, texture, color, etc.

Repetition:

• refers to recurrence of elements within a piece
• color, lines, shapes, and other can be echoed
• can be random or organized or rhythm or pattern

Proportion: Invade a lot. Relationship between objects.

Harmony:

• balance of unity and variety
• In color, use complementary or analogous
• In design is reflected in consistency in style

Contrast: the occurrence of different elements

Proximity: the physical placement of the object or elements.

Functionality: design is created for a purpose. Good design must be aesthetically pleasing as well as informative.

Here is my digital drawing exercise

Artwork by Chatuphon Dathong 2013

Type Face Portrait

Here is my typeface artwork. I choose the hamster because she remains me of my hammy, my hamster that disappeared about a month ago.

Artwork by Chatuphon Darthong 2013

Sugar Skull Project

Here is my sugar skull artwork

Color Theory

Color Theory

What are the 3 primary Colors?                          

    It's Red, Blue, and Yellow

Secondary color are created by mixing the primary colors together. A secondary color wheel can expand to territory and beyond.

A tertiary color is either mixed one primary color with one secondary or two secondary color, in a given color space as RGB(light generated model) or RGY(pigment generated model).

RGB

RGY

What is the different between additive and subtractive color? How does one color affect another?

               Additive and subtractive color mode use two different bases to create color. Additive color uses RGB and adds them together to create all other colors. Subtractive is basic for paint, dye, and ink colors. the color display on the surface depends on which colors are reflected by its and therefore made visible.

How can color affect our perception?

• Color increases brand recognition by up to 80%
• Color affect our appetite
• Color affect the mind

Greyscale image

Monotone

Complimentary